September
16
2014

Twitter and Market Research – The Perfect Relationship

Twitter has come a long way since its launch in 2006, but despite the recent mind-blowing valuation of twenty billion pounds – Twitter has still managed to maintain the simplicity and innocence that made it so effective in the first place. The micro-blogging site is now the fastest growing social networking site in the world, and while still lagging behind Facebook in total number of users the exponential speed of Twitter’s growth means it’s biting the heels of the Facebook machine.One of the main appeals of Twitter is the ease of communication; this is especially beneficial in the corporate world.

Twitter is now becoming a common way for businesses of all sizes to interact on a more personal level with their audience; this boosts online presence that in turn directly affects brand appeal and recognition. Because of this, Twitter is becoming an effective tool for market research purposes. But how exactly can market research be carried out via Twitter?.Tweets are an instant indicator of the feelings towards your company. A simple search of your company’s name will bring up all tweets mentioning you, giving an insight into the current attitudes towards your business – are customers appreciative of your services? Is there any resentment? Are people recommending you to friends? This information is an essential part of understanding the behaviour of your customers, an integral part of market research.

The same method can be used when keeping track of your competitors; you will likely find most major organisations following their main competitors on Twitter. This is not some sort of friendly courtesy – following and keeping track of your competitor’s actions on the micro-blogging site allows you to gain insights into how they operate on the social network platform, their communication and how customers perceive them.
Communication is extremely valuable for both market research and branding purposes. In terms of market research, the instantaneous nature of Twitter enables you to effectively communicate with the very people you are targeting. You can use Twitter as a platform to ask your audience questions in the same way you would carry out traditional focus group sessions or distribute surveys, depending on how many followers you have accumulated, you could potentially gain thousands of responses in a very short period of time.

That is not to mean focus groups and surveys are outdated forms of market research – far from it. Twitter should be incorporated into your market research techniques as a supplement to the methods you’re already using. Focus groups and surveys are still invaluable approaches to diligent market research. Surveys in particular can play a key role when questioning potential or existing consumers, Decision Fuel (Decision-fuel dot com) provide market research solution on platforms provided by mobile technologies to provide fast market research solutions. Their bite-sized reports generated via results gathered by the use of surveys provide useful insights into the market.

It was only a matter of time before the vast influence of social networking contributed to a possible advancement in market research. Twitter is this advancement; the simplicity of Twitter makes it an exemplary addition to the market research techniques for a business.

September
16
2014

UnGagged Convention for you

BlackHat World conference has developed into something improved, larger & most critical for the success of your business. They have teamed up with a few of the most persuasive and stimulating thinkers in the world. They are sponsoring the event which can really help you to maximize your future earning potential. It’s an exceptional, no holds barred UNconvention: UNGAGGED from November 15- 17 which will be hosted this year by Erika Napoletano. The venue of BHW conference is the Caesars Palace.

At UNGAGGED rules will be broken even those rules you might have known existed, but which have confined every other SEO convention you might have ever attended. At UnGagged there will be no restriction or censorship, no boundaries or limits to be adhered to, no end as to what you can learn or unlearn. And none of the materials are going to be documented or recorded or streamed anywhere else. In other words, you could say the convention will be UnGagged or UNavailable.

You might have heard the speakers earlier, but what they will speak at UnGagged will be something that will be unique. They will speak their mind with no restrictions or limits that are normally placed on them at other conventions held. Key Speakers at the event are Scott Stratten, Erika Napoletano & Jeremy Shoemaker. Scott Stratten is an Author and President of UnMarketing. He is known for his knowledge regarding

Marketing which Authentic, Viral, and Social which he terms as Un-Marketing. Erika Napoletano is the Head of Redhead Writing Media Inc. She helps people to create the next good things. In short, she gets people to be UnStuck and on track with the business of being awesome. Jeremy Shoemaker is the founder of PAR Program Inc. He is an entrepreneur famously known for his website Shoemoney.com. There are a lot many speakers apart from the above three. So hurry and purchase your tickets.

September
15
2014

How to Make the Most of Post Advertising in Digital World

Digital World In today’s digital world it is difficult to make the most of postal advertising because so few people use it these days. Whilst it will never be a major part of your marketing campaign, it can act as a supplement. Here are some ways you can make the most of postal advertising in a world where nearly everything has gone digital.

Easy and Targeted Mailing Lists
Make the most of post advertising by targeting the group of people you are trying to sell to. The more targeted your mailing lists are the more successful they will be. Since people are on your mailing list for a reason you should have an easy time giving them what they want.

As long as you stick to offering what you know your target audience wants or needs you will succeed. One advantage that you have is that your mail ends up in the hands of the person it’s addressed to, unlike digital mailings which often get classified as spam before a person even has a chance to see them.

Invest in High-Quality Paper and Print Jobs
To achieve the optimum successwith your postal advertising, be sure to invest in high-quality paper and a great print job.

Glossy paper will make your ad come across as more professional. It will be visually appealing to the people who receive it. It will encourage them to read it, rather than just throwing it away.

Make sure you use a reputable printing company because it doesn’t matter how good your ad is if the printer does a poor job on it. Before agreeing to work with a printing business, ask them for samples of what they can do so you make sure the quality meets your standards.

Take the Time to Personalize
People are more likely to look at your ad if you take the time to personalize their copy. Using the name of the recipient in your advertising will make them feel like you care about them personallyand don’t just consider them another customer.

Everyone likes to feel special and receiving an ad with their name on it will accomplish this. It also makes it more likely that the person will buy what you are trying to sell them. It’s more work, but it could pay off in terms of your conversion rates.

Look Carefully at Your Purchase History
Taking a look at your purchase history can help you determine which of the advertisements you have sent in the past have been most successful. You want to reach that level of success again by creating a similar advertisement. It might give you some inspiration for what you can do next.

For the best in postal advertising services, make sure you check out Refreshed Direct. They can help you create effective mailing lists and post advertising material. The correspondence you have with your customers depends on the quality of the advertising material used.